The increasing popularity of social media platforms such as facebook, Instagram, twitter, and TikTok, has greatly influenced the way information are spreading nowadays. An estimated 3.6 billion people worldwide have been using social media in 2020 (statista.com), from which a growing group of people is even relying on social media as their primary source for news. Especially the younger generations seem to be less oriented towards traditional mass media. This trend is no surprise, as people generally tend to pay more attention to information retrieved by sources they ‘like’ and identify with.

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